Put projects first
Give exterior and interior projects space, with an image viewer for a closer look.
Form & Field
Help homeowners recognize the right practice for their project.
Architecture / Concept case study
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Let the portfolio speak.
Homeowners need more than a collection of attractive images. They need to see relevant project types and understand how to begin.
The concept: a small residential practice working on new homes and renovations. Referral visitors need to understand its approach before deciding whether to arrange a conversation.
Scope: Design, Project portfolio, Inquiry flow. Designed for phone, tablet, and desktop.
Space for what matters.
A closer look at the layout and customer journey.
Add useful context
Explain the practice’s services and approach beside the work.
Open a conversation
Ask for the project type and location to give the first conversation a starting point.
What we’d
measure.
A proposed 90-day review plan. No measured client results are claimed for this concept.
Relevant project inquiries
Primary measure
Consultation requests
Alongside it
Review whether inquiries fit the practice’s project types and service area. Track which conversations become consultations, rather than relying on page views alone.
How a real result would be reported
With a baseline, date range, data source, and the change measured after launch. Foot traffic needs booking or in-store evidence; website visits alone do not establish it.
“The right place to start.”
I could explore the projects and share what I had in mind without a long form.
Illustrative wording, not a customer or Google review.
Daybreak
Next concept case study
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