Find the right scope
Separate room refreshes, whole-home work and renovation support.
Turn an inspiration visit into a useful room-by-room project brief.
Interior design / Concept case study
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A beautiful room photograph starts a conversation; a good inquiry explains what the homeowner actually needs.
The concept: A residential interiors studio taking on room refreshes and larger home projects. Each inquiry needs a clear starting scope.
Scope: Design portfolio, Scope builder, Consultation intake. Designed for phone, tablet, and desktop.
A closer look at the layout and customer journey.

Separate room refreshes, whole-home work and renovation support.
Collect rooms, location, budget and timing in one guided brief.
Review, edit and download the project summary before taking the next step.
A proposed 90-day review plan. No measured client results are claimed for this concept.
Primary measure
Alongside it
Establish a comparable baseline, measure completed customer actions, and record changes in advertising, seasonality and availability. These are proposed measures, not historical results.
With a baseline, date range, data source, and the change measured after launch. Foot traffic needs booking or in-store evidence; website visits alone do not establish it.
“The next step was easy to understand.”
I could explore the options and prepare the details in one place.
Illustrative wording, not a customer or Google review.
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