Match the project
Separate design, seasonal care and landscape refreshes.
Fieldwork Gardens
Match the property and project to the right landscaping conversation.
Landscaping / Concept case study
Try the websiteAll cases
Understand the garden before the visit.
Different properties need different conversations. A short brief makes the first site discussion more useful.
The concept: A local garden design and care business. New inquiries range from seasonal maintenance to a completely different outdoor space.
Scope: Project selection, Property brief, Consultation flow. Designed for phone, tablet, and desktop.
Designed around the customer.
A closer look at the layout and customer journey.
Add property context
Collect the property type, approximate area and preferred season.
Prepare a conversation
Give the visitor an editable project summary to take into a consultation.
What we’d
measure.
A proposed 90-day review plan. No measured client results are claimed for this concept.
Qualified inquiries
Primary measure
Completion rate
Alongside it
Establish a comparable baseline, measure completed customer actions, and record changes in advertising, seasonality and availability. These are proposed measures, not historical results.
How a real result would be reported
With a baseline, date range, data source, and the change measured after launch. Foot traffic needs booking or in-store evidence; website visits alone do not establish it.
“The next step was easy to understand.”
I could explore the options and prepare the details in one place.
Illustrative wording, not a customer or Google review.
Ledger & Co.
Next concept case study
Help owners find the right support and arrive with a useful business brief.
View the case study
Like this direction?
Let’s talk about a website built around your business.