Make treatments clear
Compare four treatments by duration, price, and the kind of visit each suits.
Stillwell
Help new guests choose a treatment before they pick up the phone.
Massage studio / Concept case study
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Confidence before arrival.
First-time guests ask the same questions about duration, price, and what to expect. Clear answers make the next step easier.
The concept: a two-room massage studio offering four treatments. Its therapists need to stay with their clients while new guests explore services and appointment options.
Scope: Design, Treatment selection, Booking flow. Designed for phone, tablet, and desktop.
Care in every decision.
A closer look at the layout and customer journey.
Show the space
Introduce the treatment room and answer practical first-visit questions.
Carry the choice through
Keep the selected treatment filled in when the booking preview opens.
What we’d
measure.
A proposed 90-day review plan. No measured client results are claimed for this concept.
Completed appointments
Primary measure
First-time guest bookings
Alongside it
Track the path from treatment selection to a confirmed appointment. Compare first-time bookings and routine phone inquiries with the pre-launch baseline.
How a real result would be reported
With a baseline, date range, data source, and the change measured after launch. Foot traffic needs booking or in-store evidence; website visits alone do not establish it.
“Choosing my treatment felt easy.”
The prices were clear and my treatment was already selected when I went to book.
Illustrative wording, not a customer or Google review.
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