Make pricing responsive
Update a sample estimate as bedrooms, bathrooms and service change.
Goodkind Home
Give homeowners a clear estimate based on rooms and cleaning frequency.
Home cleaning / Concept case study
Try the websiteAll cases
Make the first estimate understandable.
A single headline price cannot explain how different homes and cleaning routines affect the cost.
The concept: A small residential cleaning team serving a defined area. Quotes vary with rooms, cleaning depth and visit frequency.
Scope: Service-area check, Price estimate, Inquiry builder. Designed for phone, tablet, and desktop.
Designed around the customer.
A closer look at the layout and customer journey.
Explain recurring care
Show the difference between a one-time, fortnightly and weekly clean.
Check the service area
Flag ZIP codes outside the sample area before the request is reviewed.
What we’d
measure.
A proposed 90-day review plan. No measured client results are claimed for this concept.
Qualified inquiries
Primary measure
Completion rate
Alongside it
Establish a comparable baseline, measure completed customer actions, and record changes in advertising, seasonality and availability. These are proposed measures, not historical results.
How a real result would be reported
With a baseline, date range, data source, and the change measured after launch. Foot traffic needs booking or in-store evidence; website visits alone do not establish it.
“The next step was easy to understand.”
I could explore the options and prepare the details in one place.
Illustrative wording, not a customer or Google review.
Fieldwork Gardens
Next concept case study
Match the property and project to the right landscaping conversation.
View the case study
Like this direction?
Let’s talk about a website built around your business.