Set the mood
Show the dining room and seasonal food before asking guests to book.
Juniper
Make it easier to reserve, without interrupting dinner service.
Restaurant / Concept case study
Try the websiteAll cases
From browsing to booking.
During dinner service, phone inquiries compete with guests at the door. The website gives diners a way to plan their visit.
The concept: a 32-seat neighborhood restaurant with a small front-of-house team. Guests arrive from social media and need the menu, hours, and a booking path in one place.
Scope: Design, Mobile booking flow, Website care. Designed for phone, tablet, and desktop.
Make the evening easy.
A closer look at the layout and customer journey.
Make the menu readable
Put dishes and prices directly on the page, without a PDF to download.
Keep booking close
Let guests preview a date, time, and party size from the menu page.
What we’d
measure.
A proposed 90-day review plan. No measured client results are claimed for this concept.
Completed reservations
Primary measure
First-time guest visits
Alongside it
Compare confirmed reservations and first-time guest visits with a comparable pre-launch period. Record promotions and advertising changes alongside the results.
How a real result would be reported
With a baseline, date range, data source, and the change measured after launch. Foot traffic needs booking or in-store evidence; website visits alone do not establish it.
“Such a smooth booking experience.”
I could see the menu, pick a time, and plan our evening in one place.
Illustrative wording, not a customer or Google review.
Stillwell
Next concept case study
Help new guests choose a treatment before they pick up the phone.
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