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Sunday Salon
Choose your service and stylist before finding a time that fits.
Hair salon / Concept case study
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The right service, then the right time.
A single booking button leaves first-time clients guessing which appointment they need.
The concept: An independent salon offering cuts and color. New guests need to understand the time and starting price before choosing a stylist.
Scope: Service menu, Stylist selection, Booking flow. Designed for phone, tablet, and desktop.
Designed around the customer.
A closer look at the layout and customer journey.
Choose a stylist
Carry the chosen service and stylist preference into the planner.
Plan the appointment
Pick a sample date and available time before reviewing the request.
What we’d
measure.
A proposed 90-day review plan. No measured client results are claimed for this concept.
Completed appointments
Primary measure
Completion rate
Alongside it
Establish a comparable baseline, measure completed customer actions, and record changes in advertising, seasonality and availability. These are proposed measures, not historical results.
How a real result would be reported
With a baseline, date range, data source, and the change measured after launch. Foot traffic needs booking or in-store evidence; website visits alone do not establish it.
“The next step was easy to understand.”
I could explore the options and prepare the details in one place.
Illustrative wording, not a customer or Google review.
Quiet Form
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